The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Australia
Client
Title
Category
Award
Points
Give Registry
Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign
Points: 50.0
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Mobile Advertising
Points: 25.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Promotional / Collateral Items - Single or Series
Points: 25.0
Snaplications
Agency: VML / Sydney Client: McDonald's Australia Category: Social Engagement / User-Generated Content
Points: 25.0
Give Registry
Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign
Points: 25.0
Snaplications
Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Social Media
Points: 25.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney Client: Cochlear Category: Craft - Innovation in Moving Image Craft / Audio
Points: 25.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Branded Content
Points: 25.0
Palau Pledge
Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Innovation in Cross-Platform / Integrated Branding
Points: 15.0
Digital Puppetry
Agency: McCann / Melbourne Client: Melbourne International Film Festival Category: Experiential / Virtual Reality (VR)
Points: 15.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Brand Voice
Points: 15.0
Snaplications
Agency: VML / Sydney Client: McDonald's Australia Category: Mobile Advertising
Points: 15.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Use of Technology
Points: 15.0
Snaplications
Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Mobile
Points: 15.0
Give Registry
Agency: Clemenger BBDO / Melbourne Client: Myer Category: Media Relations
Points: 15.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Film / Long Form
Points: 10.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Applications
Points: 10.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Mobile Advertising
Points: 10.0
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Use of Technology
Points: 10.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Online / Short Form - Campaign
Points: 10.0
Palau Pledge
Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Integrated Branding
Points: 10.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Digital Product
Points: 10.0
Putting the 'Roid in Android
Agency: BMF / Sydney + Revolver/ Will O'Rourke / Sydney Client: Sportsbet Category: Brand Transformation
Points: 2.0
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Points: 2.0
Palau Pledge
Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Print / Flat & Dimensional
Points: 2.0
Bachelors & Bachelorettes
Agency: AIRBAG / Melbourne + Leo Burnett / Melbourne Client: Australian Marriage Equality Category: User-Generated Content
Points: 2.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Online Advertising / Banners
Points: 2.0
Making the List
Agency: CHE Proximity / Australia Client: LEGO Australia Category: Online Advertising / Banners
Points: 2.0
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney Client: Cathay Pacific Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Stop The Horror
Agency: Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney Client: Go Gentle Australia Category: Interactive Video
Points: 2.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Innovation in Film / Online
Points: 2.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne + Ogilvy PR / Melbourne Client: AAMI Category: Brand Voice
Points: 2.0
Palau Pledge
Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Branding / Identity System
Points: 2.0
Break Point
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Utility
Points: 2.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Digital / Banners & Pop-Ups
Points: 2.0
Adults Too
Agency: greyhealth group / Sudler & Hennessey / Sydney Client: Pfizer - Prevenar 13 Category: Print & Outdoor / Print - Campaign
Points: 2.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Integrated Campaign
Points: 2.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Use of Technology
Points: 2.0
SMARTWiG, powered by The Star
Agency: Bashful / Sydney + TSE / Sydney Client: The Star Sydney Category: Experiential Radio
Points: 2.0
Stop The Horror
Agency: Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney Client: Go Gentle Australia Category: Craft - Direction / Single
Points: 2.0
Rat's Tale
Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington Client: NZ Transport Agency Category: Craft - Direction / Single
Points: 2.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Innovation in Mobile
Points: 2.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Innovation in Direct
Points: 2.0
Good Different - No Artificial Colours
Agency: BMF / Sydney + The Sweet Shop / Sydney Client: ALDI Australia Category: Television / Short Form - Single
Points: 2.0
ANZ #HOLDTIGHT
Agency: TBWA\Melbourne / Melbourne Client: ANZ Category: Online / Short Form - Single
Points: 2.0
Rat's Tale
Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington Client: NZ Transport Agency Category: Craft - Editing / Single
Points: 2.0
Lost Panda
Agency: Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles Client: Tile Category: Craft - Animation / Single
Points: 2.0
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Branded Social Post / Real-Time Response
Points: 2.0
The R Word
Agency: Marketforce / West Perth Client: Avivo Category: Branded Social Post / Real-Time Response
Points: 2.0
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Award:
2018 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Utility
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Mobile Advertising
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Innovation in Social Media
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Craft - Innovation in Moving Image Craft / Audio
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Branded Content
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Melbourne International Film Festival
Title:
Digital Puppetry
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Brand Voice
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Mobile Advertising
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Use of Technology
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Innovation in Mobile
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Myer
Title:
Give Registry
Category:
Media Relations
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Applications
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Mobile Advertising
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Use of Technology
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Integrated Branding
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Digital Product
Award:
2018 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Sportsbet
Title:
Putting the 'Roid in Android
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Australian Marriage Equality
Title:
Bachelors & Bachelorettes
Category:
User-Generated Content
Award:
2018 Film Merit Award
Points:
2.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Online Advertising / Banners
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
LEGO Australia
Title:
Making the List
Category:
Online Advertising / Banners
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Go Gentle Australia
Title:
Stop The Horror
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Innovation in Film / Online
Award:
2018 Film Merit Award
Points:
2.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Brand Voice
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Transport Accident Commission (Victoria)
Title:
Break Point
Category:
Utility
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Digital / Banners & Pop-Ups
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Pfizer - Prevenar 13
Title:
Adults Too
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
The Star Sydney
Title:
SMARTWiG, powered by The Star
Category:
Experiential Radio
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Go Gentle Australia
Title:
Stop The Horror
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
NZ Transport Agency
Title:
Rat's Tale
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Innovation in Direct
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
ALDI Australia
Title:
Good Different - No Artificial Colours
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
ANZ
Title:
ANZ #HOLDTIGHT
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
NZ Transport Agency
Title:
Rat's Tale
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Tile
Title:
Lost Panda
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Avivo
Title:
The R Word
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
