The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Country Rankings
Sweden
Client
Title
Category
Award
Points
IKEA Pee Ad
Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
Points: 25.0
IKEA Pee Ad
Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Print & Outdoor / Print
Points: 25.0
The Voice of Change
Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm Client: EuroPride 2018 Category: Broadcast / Any Length - Single
Points: 25.0
IKEA Pee Ad
Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Publishing / Magazine - Single
Points: 25.0
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm Client: Klarna Category: Brand Transformation
Points: 15.0
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Guerrilla Marketing
Points: 15.0
IKEA Pee Ad
Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
Points: 15.0
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
Points: 15.0
Short but deadly
Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm Client: Elmsta 3000 Horror Fest Category: Under 100K Budget
Points: 10.0
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Interactive Video
Points: 10.0
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Real-Time Response / Activity / Proactive Communications
Points: 10.0
Moments
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Direction / Single
Points: 10.0
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Innovation in Direct
Points: 10.0
Moments
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Writing / Single
Points: 10.0
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Online Films & Video / Pre-Roll Video - Campaign
Points: 2.0
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Beat the elements
Agency: Bold / Stockholm Client: Haglöfs Category: Branding / Identity System
Points: 2.0
Haymarket By Scandic
Agency: 25AH / Stockholm Client: Scandic Hotels Category: Branding / Identity System
Points: 2.0
Sweden on Airbnb
Agency: Forsman & Bodenfors / Gothenburg Client: Visit Sweden Category: Digital / Websites & Mobile
Points: 2.0
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
Unsuccessful ticket sample
Agency: INGO / Stockholm Client: Folkoperan Category: Guerrilla Marketing
Points: 2.0
The Original Brushes of Edvard Munch
Agency: Abby Priest / Stockholm Client: Adobe Category: Innovation in Direct
Points: 2.0
IKEA Pee Ad
Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Direct
Points: 2.0
The Voice of Change
Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm Client: EuroPride 2018 Category: Innovation in Radio
Points: 2.0
Moments
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Editing / Single
Points: 2.0
St. Erhard, packaging
Agency: Bedow / Stockholm Client: St. Erhard Category: Packaging / Specialty
Points: 2.0
Moments
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Cinematography / Single
Points: 2.0
Things
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Cinematography / Single
Points: 2.0
Moments
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Television / Long Form - Single
Points: 2.0
IKEA Da Vinci
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
Points: 2.0
This charges everything
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
Points: 2.0
Unboxing
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Experiential / Live Events
Points: 2.0
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Social Media
Points: 2.0
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm Client: Klarna Category: Craft / Art Direction - Single or Series
Points: 2.0
Things
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 2.0
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Physical Product
Points: 2.0
Where Life Happens 2017
Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Integrated Branding
Points: 2.0
The Original Brushes of Edvard Munch
Agency: Abby Priest / Stockholm Client: Adobe Category: Digital Product
Points: 2.0
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Online Films & Video / Long Form - Campaign
Points: 2.0
Short but deadly
Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm Client: Elmsta 3000 Horror Fest Category: Online Films & Video / Long Form - Campaign
Points: 2.0
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm Client: Klarna Category: Integrated Branding
Points: 2.0