The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Sweden

Client

Title

Category

Award

Points

IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign Points: 25.0
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Print & Outdoor / Print Points: 25.0
The Voice of Change Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm Client: EuroPride 2018 Category: Broadcast / Any Length - Single Points: 25.0
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Publishing / Magazine - Single Points: 25.0
SMOOOTH Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm Client: Klarna Category: Brand Transformation Points: 15.0
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Guerrilla Marketing Points: 15.0
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign Points: 15.0
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response Points: 15.0
Short but deadly Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm Client: Elmsta 3000 Horror Fest Category: Under 100K Budget Points: 10.0
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Interactive Video Points: 10.0
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Real-Time Response / Activity / Proactive Communications Points: 10.0
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Direction / Single Points: 10.0
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Innovation in Direct Points: 10.0
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Writing / Single Points: 10.0
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Online Films & Video / Pre-Roll Video - Campaign Points: 2.0
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Innovation in Cross-Platform / Integrated Branding Points: 2.0
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Brand Voice Points: 2.0
Beat the elements Agency: Bold / Stockholm Client: Haglöfs Category: Branding / Identity System Points: 2.0
Haymarket By Scandic Agency: 25AH / Stockholm Client: Scandic Hotels Category: Branding / Identity System Points: 2.0
Sweden on Airbnb Agency: Forsman & Bodenfors / Gothenburg Client: Visit Sweden Category: Digital / Websites & Mobile Points: 2.0
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Digital / Social Media & Viral Marketing - Single Points: 2.0
Unsuccessful ticket sample Agency: INGO / Stockholm Client: Folkoperan Category: Guerrilla Marketing Points: 2.0
The Original Brushes of Edvard Munch Agency: Abby Priest / Stockholm Client: Adobe Category: Innovation in Direct Points: 2.0
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Direct Points: 2.0
The Voice of Change Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm Client: EuroPride 2018 Category: Innovation in Radio Points: 2.0
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Editing / Single Points: 2.0
St. Erhard, packaging Agency: Bedow / Stockholm Client: St. Erhard Category: Packaging / Specialty Points: 2.0
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Cinematography / Single Points: 2.0
Things Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Cinematography / Single Points: 2.0
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Television / Long Form - Single Points: 2.0
IKEA Da Vinci Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response Points: 2.0
This charges everything Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response Points: 2.0
Unboxing Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Experiential / Live Events Points: 2.0
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Social Media Points: 2.0
SMOOOTH Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm Client: Klarna Category: Craft / Art Direction - Single or Series Points: 2.0
Things Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign Points: 2.0
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Physical Product Points: 2.0
Where Life Happens 2017 Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Integrated Branding Points: 2.0
The Original Brushes of Edvard Munch Agency: Abby Priest / Stockholm Client: Adobe Category: Digital Product Points: 2.0
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Online Films & Video / Long Form - Campaign Points: 2.0
Short but deadly Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm Client: Elmsta 3000 Horror Fest Category: Online Films & Video / Long Form - Campaign Points: 2.0
SMOOOTH Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm Client: Klarna Category: Integrated Branding Points: 2.0

IKEA Sweden

IKEA Pee Ad

Craft / Printing / Production - Single or Campaign

2018 Print & Outdoor Gold Pencil

25.0

IKEA Sweden

IKEA Pee Ad

Innovation in Print & Outdoor / Print

2018 Print & Outdoor Gold Pencil

25.0

EuroPride 2018

The Voice of Change

Broadcast / Any Length - Single

2018 Radio Gold Pencil

25.0

IKEA Sweden

IKEA Pee Ad

Publishing / Magazine - Single

2018 Print & Outdoor Gold Pencil

25.0

Klarna

SMOOOTH

Brand Transformation

2018 Cross-Platform Silver Pencil

15.0

IM Swedish Development Partner

The Humanium Metal Initiative

Guerrilla Marketing

2018 Direct Marketing Silver Pencil

15.0

IKEA Sweden

IKEA Pee Ad

Craft / Printing / Production - Single or Campaign

2018 Direct Marketing Silver Pencil

15.0

IKEA

IKEA´s response to Balenciaga

Branded Social Post / Real-Time Response

2018 Social Media Silver Pencil

15.0

Elmsta 3000 Horror Fest

Short but deadly

Under 100K Budget

2018 Film Bronze Pencil

10.0

IKEA Sweden

Irresistibly pointless trueview ads

Interactive Video

2018 Interactive Bronze Pencil

10.0

IKEA

IKEA´s response to Balenciaga

Real-Time Response / Activity / Proactive Communications

2018 Public Relations Bronze Pencil

10.0

Volvo Cars

Moments

Craft - Direction / Single

2018 Moving Image Craft Bronze Pencil

10.0

IM Swedish Development Partner

The Humanium Metal Initiative

Innovation in Direct

2018 Direct Marketing Bronze Pencil

10.0

Volvo Cars

Moments

Craft - Writing / Single

2018 Moving Image Craft Bronze Pencil

10.0

IKEA Sweden

Irresistibly pointless trueview ads

Online Films & Video / Pre-Roll Video - Campaign

2018 Film Merit Award

2.0

IM Swedish Development Partner

The Humanium Metal Initiative

Innovation in Cross-Platform / Integrated Branding

2018 Cross-Platform Merit Award

2.0

IKEA Sweden

IKEA Pee Ad

Brand Voice

2018 Public Relations Merit Award

2.0

Haglöfs

Beat the elements

Branding / Identity System

2018 Design Merit Award

2.0

Scandic Hotels

Haymarket By Scandic

Branding / Identity System

2018 Design Merit Award

2.0

Visit Sweden

Sweden on Airbnb

Digital / Websites & Mobile

2018 Direct Marketing Merit Award

2.0

IKEA

IKEA´s response to Balenciaga

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Merit Award

2.0

Folkoperan

Unsuccessful ticket sample

Guerrilla Marketing

2018 Direct Marketing Merit Award

2.0

Adobe

The Original Brushes of Edvard Munch

Innovation in Direct

2018 Direct Marketing Merit Award

2.0

IKEA Sweden

IKEA Pee Ad

Innovation in Direct

2018 Direct Marketing Merit Award

2.0

EuroPride 2018

The Voice of Change

Innovation in Radio

2018 Radio Merit Award

2.0

Volvo Cars

Moments

Craft - Editing / Single

2018 Moving Image Craft Merit Award

2.0

St. Erhard

St. Erhard, packaging

Packaging / Specialty

2018 Design Merit Award

2.0

Volvo Cars

Moments

Craft - Cinematography / Single

2018 Moving Image Craft Merit Award

2.0

Volvo Cars

Things

Craft - Cinematography / Single

2018 Moving Image Craft Merit Award

2.0

Volvo Cars

Moments

Television / Long Form - Single

2018 Film Merit Award

2.0

IKEA

IKEA Da Vinci

Branded Social Post / Real-Time Response

2018 Social Media Merit Award

2.0

IKEA

This charges everything

Branded Social Post / Real-Time Response

2018 Social Media Merit Award

2.0

Volvo Trucks

Unboxing

Experiential / Live Events

2018 Branded Entertainment Merit Award

2.0

IKEA Sweden

Irresistibly pointless trueview ads

Innovation in Social Media

2018 Social Media Merit Award

2.0

Klarna

SMOOOTH

Craft / Art Direction - Single or Series

2018 Design Merit Award

2.0

Volvo Cars

Things

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

2018 Moving Image Craft Merit Award

2.0

IM Swedish Development Partner

The Humanium Metal Initiative

Physical Product

2018 Intellectual Property Merit Award

2.0

IKEA Sweden

Where Life Happens 2017

Integrated Branding

2018 Cross-Platform Merit Award

2.0

Adobe

The Original Brushes of Edvard Munch

Digital Product

2018 Intellectual Property Merit Award

2.0

IKEA Sweden

Irresistibly pointless trueview ads

Online Films & Video / Long Form - Campaign

2018 Film Merit Award

2.0

Elmsta 3000 Horror Fest

Short but deadly

Online Films & Video / Long Form - Campaign

2018 Film Merit Award

2.0

Klarna

SMOOOTH

Integrated Branding

2018 Cross-Platform Merit Award

2.0

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