The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Bill Bruce
Client
Title
Category
Award
Points
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 25.0
Scorsese
Agency: BBDO / New York Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 25.0
Voyeur Projection Installation
Agency: BBDO / New York Client: HBO/Voyeur Category: Environmental Design / Single
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
BBC Cables Campaign
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Branded Content / Campaign
Points: 25.0
Wall Mural Campaign
Agency: BBDO / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 25.0
Cables: Food Drop
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Points: 15.0
Voyeur
Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
Cables: Protest
Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Single
Points: 15.0
BBC Cables Campaign
Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Campaign
Points: 15.0
Stories
Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
Points: 15.0
Voyeur
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Human Energy
Agency: BBDO / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 10.0
Surprise
Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Wall Mural Campaign
Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Campaign
Points: 10.0
Cables: Protest
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Points: 10.0
US Integrated Campaign
Agency: BBDO / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
Grand Opening Guerrilla Campaign
Agency: BBDO / New York Client: FedEx/Kinko's Category: Environmental Design / Campaign
Points: 5.0
Conference Call
Agency: BBDO / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Single
Points: 5.0
Conveyor Belt
Agency: BBDO / New York Client: Mars Snack Food US/Milky Way Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Serengeti
Agency: BBDO / New York Client: GE Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 5.0
Butterfly
Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Coffee
Agency: BBDO / New York Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single
Points: 5.0
Inner M
Agency: BBDO / New York Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Grand Opening Guerrilla Campaign
Agency: BBDO / New York Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign
Points: 5.0
1/8 Full
Agency: BBDO / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
BBC Newspaper Boxes
Agency: BBDO / New York Client: BBC World Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 5.0
FedEx Cup TV Campaign
Agency: BBDO / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Computer Monitors
Agency: BBDO / New York Client: BBDO New York Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 5.0
2 Day Rule
Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Points: 5.0
Snickers Marathon Poster Campaign
Agency: BBDO / New York Client: Mars Snack Food US/Snickers Marathon Category: Collateral / Posters - Campaign
Points: 5.0
Frogs and Worms
Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Diner
Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Butterfly
Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
Jungle Flower Bed
Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Jungle Flower Bed
Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
Boo Campaign
Agency: BBDO / New York Client: Diageo/Red Stripe Category: Non-Broadcast / Campaign
Points: 5.0
Computer Monitors
Agency: BBDO / New York Client: BBDO New York Category: Environmental Design / Single
Points: 5.0
Vegas
Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Points: 5.0
Harvard T-Shirt
Agency: BBDO / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
Peacock
Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Voyeur Projection Installation
Agency: BBDO / New York Client: HBO/Voyeur Category: Outdoor / Outdoor - Single
Points: 5.0
Havaianas US Integrated Campaign
Agency: BBDO / New York Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Daisy Flower Bed
Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
BBC Newspaper Boxes
Agency: BBDO / New York Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Butcher
Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Points: 5.0
Paintball
Agency: BBDO / New York Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Scorsese
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Environmental Design / Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Branded Content / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
BBC World
Title:
Cables: Food Drop
Category:
Environmental Design / Single
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
BBC World
Title:
Cables: Protest
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Stories
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AMP
Title:
Human Energy
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Surprise
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
BBC World
Title:
Cables: Protest
Category:
Environmental Design / Single
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
Havaianas
Title:
US Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
FedEx/FedEx Cup
Title:
Conference Call
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Mars Snack Food US/Milky Way
Title:
Conveyor Belt
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
GE
Title:
Serengeti
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Butterfly
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
FedEx/Kinko's
Title:
Coffee
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
M&M's
Title:
Inner M
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Positive Thinking
Title:
1/8 Full
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Havaianas
Title:
Fish
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Bus Stop
Category:
Broadcast Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
FedEx/FedEx Cup
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
BBDO New York
Title:
Computer Monitors
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2008 Design Merit Award
Points:
5.0
Client:
AT&T
Title:
2 Day Rule
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Mars Snack Food US/Snickers Marathon
Title:
Snickers Marathon Poster Campaign
Category:
Collateral / Posters - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Frogs and Worms
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
HBO
Title:
Diner
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Butterfly
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Jungle Flower Bed
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Havaianas
Title:
Jungle Flower Bed
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Diageo/Red Stripe
Title:
Boo Campaign
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
BBDO New York
Title:
Computer Monitors
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
AT&T
Title:
Vegas
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Positive Thinking
Title:
Harvard T-Shirt
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Peacock
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Havaianas US Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Daisy Flower Bed
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Butcher
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Mt. Dew
Title:
Paintball
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
