The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


John Patroulis

BBH New York

Client

Title

Category

Award

Points

Believe Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign Points: 50.0
Believe Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign Points: 25.0
Believe Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign Points: 25.0
Making of/John 117 Monument Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single Points: 25.0
Diorama Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90 Points: 25.0
Believe Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign Points: 10.0
Ammo Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco Client: Microsoft XBOX Category: Online Branded Content / Single Points: 5.0
XBOX JFK Terminal Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single Points: 5.0
Diorama Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Single Points: 5.0
Enemy Weapon Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco Client: Microsoft XBOX Category: Online Branded Content / Single Points: 5.0

Microsoft XBOX Halo 3

Believe

Integrated Branding / Integrated Branding Campaign

2008 Advertising Best of Show Pencil

50.0

Microsoft XBOX Halo 3

Believe

Non-Broadcast / Campaign

2008 Advertising Gold Pencil

25.0

Microsoft XBOX Halo 3

Believe

Integrated Branding / Integrated Branding Campaign

2008 Advertising Gold Pencil

25.0

Microsoft XBOX Halo 3

Making of/John 117 Monument

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

2008 Advertising Gold Pencil

25.0

Microsoft XBOX Halo 3

Diorama

Consumer Television / Over :30 - Single - max. :90

2008 Advertising Gold Pencil

25.0

Microsoft XBOX Halo 3

Believe

Broadcast Design / Campaign

2008 Design Bronze Pencil

10.0

Microsoft XBOX

Ammo

Online Branded Content / Single

2008 Interactive Merit Award

5.0

Microsoft XBOX

XBOX JFK Terminal

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

2008 Advertising Merit Award

5.0

Microsoft XBOX Halo 3

Diorama

Broadcast Design / Single

2008 Design Merit Award

5.0

Microsoft XBOX

Enemy Weapon

Online Branded Content / Single

2008 Interactive Merit Award

5.0

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