Yates is founding partner and a creative technical leader in unit9 ltd. His focus is on balanced perspective in technology transfer: new enabling tools and expressive media. This pragmatic view is focused on production quality for the longer term. Over 15 years of award winning industry experience in a field that is in constant flux: digital production.

unit9 is about translating digital media strategy to novel user experiences, exciting stories and interactive narrative. Yates is interested in diverse boundaries of the technical experience, the area of neuroscience and game design especially as motivator for healthier behavior patterns and education.