Currently an Executive Creative Director with McCann New York, Priti works on the Microsoft account where she helped launch Windows 10, the biggest moment for the tech giant in recent years. And closer to her heart, spearheaded a campaign on removing the gender bias against girls in science that was picked by the Huffington Post as an issue whose time has come.

Before this, Priti spent many years working across various agencies in Asia.

As Executive Creative Director at JWT Delhi, Priti led the agency to its first Cannes and Clio Gold in its 100 year history. In the same year, the network picked up Agency of the Year at AdFest and Priti was ranked No 13 in the Asia Pacific ECD Creative Rankings carried out by Campaign Asia.

Prior to India, she spent most of her career at Leo Burnett and DDB Singapore, where to keep your job you need a pile of metal at Cannes, One Show, the D&AD, Clio, AdFest and Spikes.