John Heath thought he wanted to be a Journalist and attended MU. Ended up in Advertising because of terrible grades in Latin. Interned at the hottest creative shop in the Nebraska: Bozell in Omaha. Attended Portfolio Center before heading to the city of his arch-rival and nemesis, the Yankees. There he kicked around writing copy for some brands that still exist like BMW. And some that don't, like Kosmo.com. Then stumbled into the wonderful world of digital advertising which he thought meant "banners" but learned meant "Subservient Chickens". He went on to help make award winning non-banners (and banners too) for brands like FedEx, GE, New Balance, Sprint and Microsoft. During that time Facebook happened. And he went from "People are throwing pizzas at each other? I don't get this" to "ohhhhhhkay". Yada Yada yada. Now he's back at BBDO running AT&T's Facebook page as well as working on other brand's social efforts. Oh and he still writes tweets. Which is why this is way more than 140 characters. #YOLO.