The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2014 Branded Entertainment Jury

Derek Ruddy

Owner

Switzerland Advertising & Production

Seattle

Producer. Mediator. Consigliere. Babysitter. Co-founder of Switzerland. Believes that money should end up on the screen not with a holding company. Nine years at Wieden + Kennedy producing iconic work for Nike, ESPN, Coke, Microsoft and Subaru to name a few. Winner of the Cannes Palme D'Or for the highly regarded Nike 'Seville' TV Spot, which gave the world a singing, and Italian, Sir Charles Barkley. Executive Producer for 6 years at Publicis, heading up a 25-member production department, helping to create memorable branding for T-Mobile, Citibank and Washington's Lottery. Believes awards don't really matter, yet continues to use the many he's received over the years as decorative ornamentation anyway. Thinks the work really does come first.

 

 

 

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