Paul is the Executive Creative Director at DigitasLBi where he is responsible for the creative output of the Nordics offices. The native Brit relocated to Sweden in the early 90's and has been behind some of the most recognized and awarded work for over a decade. In 2009 Paul relocated to the US to work for AKQA and then later for KBS+ where he led integrated campaigns for BMW North America. Prior to his stint in the US, he worked at Åkestam.Holst where in 2007 – 2009 Paul helped the agency reach a rank of the third best Interactive agency in the world via The Gunn Report.

His brand experience spans in everything from BMW, Nike, Smirnoff, Ray-Ban, and Volvo to other large Swedish brands - picking up numerous accolades at all the major award shows. Paul is a regular speaker at industry related events and his work has been featured in Creative Review, Contagious, Creativity, Adweek, Communication Arts, and other International advertising publications around the globe.