The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2015 Interactive Jury

Björn Engström

Copywriter, Senior Partner

Forsman & Bodenfors

Gothenburg

Björn Engström started out as a journalist but changed to copywriting already in the ‘70s. In 1988 he joined Forsman & Bodenfors as copywriter and partner. The agency has been among the top creative agencies in the world for more than a decade, and was named Independent Agency of The Year at Cannes Lions 2014.

Björn Engström is one of the creatives behind the Epic Split and Volvo Trucks Live Test Series. He believes that the change to digital is the best thing that has happened to the advertising business.

He has been awarded numerous lions, pencils and other awards throughout the years. Lately he picked up Best of Show and six Golds at the One Show, three Yellow Pencils and one Black at D&AD, and two Grand Prix and eight Golds at Cannes Lions.

Apart from advertising, Björn Engström is deeply involved in the issue of homelessness. He is the chairman of the board of the Swedish street paper Faktum.

 

 

 

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