Valerie stumbled into advertising, starting the first 10 years of her career in digital but has since evolved to do more brand building, integrated creative solutions for major brands such a Hewlett-Packard, Procter & Gamble, Singapore Airlines, HSBC, Burger King, VISA, Singapore Tourism Board, Tiger Beer, and many others.

In 2010, Valerie was made the first female chairperson in the history of the Creative Circle Awards Singapore and went on to judge at Spikes Asia 2011, Cannes Lions 2011, D&AD 2012, Clio 2013 and London International Awards 2013. She has been invited to judge a second time at Cannes 2014 on their Cyber panel and will be judging D&AD in 2015.

Over the years, she has made her mark at Cannes, One Show, London International, Effies, Golden Drum, Spikes Asia, Adfest and the Webby's. Under her leadership, JWT Singapore picked up the Best Of Show award, at Creative Circle Awards 2012. That same night, they were also awarded Digital Agency of The Year and the Grand Prix for Digital/Mobile.

For all her achievements, she was awarded Singapore's first Digital Creative Director of The Year award at the 2011 Advertising Hall of Fame event and she continued to defend this title again in 2012. She has also been voted by IAS as one of Singapore's Most Influential CD for 2011, 2012, 2013 and 2014.