The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2015 Direct Marketing Jury

Hagan de Villiers

Regional Creative Director

TBWA

Singapore

After years hiding in tertiary education institutions, Hagan finally emerged with some really lovely wax-embossed, calligraphied paper stock. And very little knowledge of anything. He had, however, observed that ignorance had never stopped anyone from becoming president, and so he chose to pursue his career anyway.

A decade and half later, Hagan has plied his trade in various ways on five different continents. He's worked on everything from tiny accounts that don't really matter to massive accounts around which agencies orbit. His experience has been that there's not much difference between them, if your aim is to make work that is better than you are. And as is customary for copywriters and creative directors, Hagan's LinkedIn résumé and Facebook and Instagram feeds show that he's been awarded at all the major international advertising shows. Including all the ones that creative types get jealous about.

He currently lives in Singapore with his absolutely gorgeous wife who may be reading this and their two young daughters; who are quite certain that their dad still has very little knowledge of anything.

 

 

 

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