Jasmine Loignon joined BETC Paris in July 2014 as Integrated Creative Director. With an international career that has taken her from her native Canada to Europe, Asia, Africa and the Middle East, she last worked at Sid Lee in Amsterdam from 2011-2014 on adidas Women's, Nivea, Red Bull and the Absolut global account, spearheading the Transform Today global platform.

Prior to this, as a Senior Creative at Mother London from 2010-2012, she worked on the fully integrated Global Coca-Cola Olympics ‘Move to the Beat’ campaign which led to a 58 minute feature documentary (http://vimeo.com/72026438) that was short-listed at Cannes. She also contributed to the Great Britain GREAT campaign, Stella Artois, Ikea, Beck’s, Asos and Rolling Stones accounts.

As an ACD at Sid Lee in Montreal from 2007-2009, her clients included MGM Hotels and Cirque de Soleil, as well as adidas Originals for whom she helped launch the ‘House Party 60-Year Anniversary’ campaign, which garnered several awards and shortlists.

Jasmine began her career as creative at Moment Factory in 2003, gaining experience as a multimedia and experiential artist. She also freelanced as an Art Director and Designer in New York, collaborating with Jane, Elle Girl, Vice and Nylon from 2004-2007.

At BETC she works with Rémi Babinet and Stéphane Xiberras on Air France, Petit Bateau, YSL, and on pitches.