The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
One Show 2016 Direct Marketing Jury
Malcolm Poynton
Global CCO
Cheil Worldwide
London / UK
Malcolm joined Cheil Worldwide in 2015 as the Network’s first Global Chief Creative Officer.
Having led teams responsible for award-winning firsts as diverse as Unilever's smile activated ice cream vending machine, Foot Locker's Sneakerpedia, Dove’s Campaign For Real Beauty and CRUK’s Together we will beat Cancer, Malcolm is a recognized industry influencer and speaker. A former Cannes and Clio awards Jury President, Malcolm was recently named by TechCity Insider as one of the UK’s Top 100 Digital innovators and one of AdAge magazine’s “World’s Top 10 Digital minds”. With over 200 international industry accolades, Malcolm’s work has been recognized by Cannes Lions Film, Print, Innovation, Outdoor, Cyber, and Media, SXSW Interactive, and more.
Before joining Cheil, Malcolm was a member of Sapient’s global leadership team serving as SapientNitro’s European Chief Creative Officer. M&C Saatchi, Saatchi & Saatchi, Ogilvy and SapientNitro have all won Agency of the Year titles during his creative leadership.