A student of Computer Engineering and Computer Science, Fadi strayed to the world of Design, Digital and Advertising two decades ago to begin his career as an art director working for small independent agencies to large leading networks. The academic background came handy nonetheless, while developing diverse communication experiences and platforms across various disciplines and brand categories.

He was the first creative director from his region to be ranked in The World’s Top 10*, finding himself at #3 ECD Worldwide in 2014, #5 CD Worldwide in 2009 and #2 CD Worldwide 2008.

Described by Dubai’s Media Week as “The Dark Horse” in the region, Fadi made his agency and the region famous and took a place between the World’s Top 10 in Advertising today. He has always helped his agency and network to be ranked among the Top Two Agency and Network of The Year at Dubai Lynx and Effie and among the top 5 performing offices in his global agency networks.

Fadi joined Impact BBDO in late 2013. Under his creative direction and leadership, Impact BBDO Dubai delivered most innovative cross-channels body of work that has been recognized nationally and globally, winning at every show. Within his first year, he led his agency to be ranked #6 Worldwide and #1 Agency and Network in MENA*.

Fadi is one of the world’s most awarded creative leaders in advertising. His work has been recognized with over 250 industry honors and accolades at award shows such as D&AD, Cannes Lions, Clio, One Show, LIA, New York Festival, Cresta, EPICA, Dubai Lynx, Loeries, The Cristal and Effie. His work also made the cut in TED’s 10 Ads Worth Spreading.

He has been on jury at the most recognized awards shows including D&AD, London International Awards, Clio, New York Festival, Spikes, Loeries as well as chaired juries at Cresta.

With a career that has seen many firsts for his Clients and Agencies, he continues to adamantly raise the benchmark for innovation and creativity year after year. Along with his passion to advertising and contributions towards the industry, the one thing he made priority, is to inspire the young generation in his region, with engagements at institutes such as Applied Science University, Virginia Common Wealth University, Qatar Foundation, Jordan University and the American University of Dubai.