Peter is a Design Director at global design company, IDEO. At IDEO New York, Peter works with clients, partners, and multidisciplinary designers to deliver human–centered, exceptionally crafted, products, services, experiences, and spaces.

With deep focus on the intersection of communication and aesthetics, Peter's work helps create meaningful, enduring connections between people and brands like LG, Hilton, American Express, BRIC, Collaborative Fund, The North Face, Gap, Weight Watchers, and VF, among others.

As an educator, Peter has held faculty positions at NYU and Parsons where his work guiding diverse groups of graduate students towards fluency in design thinking has been applied to domains ranging from non–profit management to interior and environment design.

An active advisor and speaker, Peter has been a guest of Harvard iLab, SVA, Lab Miami and the Wolfsonian Design Museum.

His work across creative direction and communication design has been recognized by awards and publications including Graphis, Lürzer's Archive, Print, Communication Arts, STEP, American Graphic Design, IDEA, Spark, Core77, The Atlantic, The Washington Post and Fast Company.