The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2017 Interactive Jury

Atit Shah

ECD/Head of creative

DigitasLBI

New York

Atit Shah has been dreaming up transformative brand experiences for companies like American Express, Converse, L'Oréal, NBC, Whole Foods, Vevo, and The New York Times since the early 2000s. He currently serves as the EVP/Executive Creative Director of DigitasLBi New York and Atlanta.

Atit’s unique expertise lies in creating large-scale brand platforms around authentic passions – music, film, philanthropy, fashion, sports, and beyond — that spark mass action. Some of his team’s notable projects include the “Small Business Saturday” movement for Main Streets, the “UnTasty Dishes” recipe ambush for Charity Water, and “The Sync Show” Twitter-powered concert starring Jay Z.

His work has received top honors from the industry including Cannes Grand Prix Lions, Grand Clios, D&AD Pencils, Gold and Silver One Show Pencils, Gold Effies, Webby Awards, and London International Awards.

Atit lives in Brooklyn with his wife, two kids, and an ancient cat.

 

 

 

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