Jinal Shah was Global Digital Director at J. Walter Thompson. Named one of ten strategists to watch by The Guardian, Jinal has worked closely on the digital transformation of the agency and it’s top clients. She started her career as a journalist and leaped into integrated storytelling for brands by launching the first ever social network for a financial services company.

Over the last twelve years, she has worked on a wide variety of projects spanning brand campaigns, content programs, social media operations, ecommerce and brand partnerships for brands such as Rolex, Estee Lauder, Revlon, De Beers, Avon, Macy’s, Cynthia Rowley, Nestle BBC, T. Rowe Price, American Express, GE and Food Network.

Jinal is the co-founder of #SincerelyXP, a bi-weekly newsletter about life and work. She values story telling, curiosity and vulnerability the most.