Giles is the CMO of a 25 person tech startup trying to change the world for the better by addressing it all with just 3 words. Giles created the vision, positioning, identity and go-to marketing strategy for the company. He has taken what3words from a quirky idea to a globally recognised brand used by organisations, individuals and governments in over 170 countries.

Along the way they have won two Gold Pencils and Best in Mobile at the One Show, Cannes Lion Grand Prix and a D&AD black pencil. They have been covered by the BBC, Huffington Post, CNBC, Wired, The Economist, The Times of India and almost every marketing publication in the world.

Before what3words Giles spent 10 years at Ogilvy & Mather working on clients including Unilever, Philips and IBM. He started his career at Saatchi & Saatchi and has worked at Agency.com and helped found AgencyRepublic, Ogilvy Labs UK and Ogilvy Entertainment U.K.