Sherine is a Design leader creating industry-changing products and services for Fortune 500 companies and forward-thinking startups.

At Huge, she led the global Experience Design practice, comprised of Product, UX, UI and AI Designers, as well as Creative Technologists. Prior to Huge, Sherine served as Creative Director and Head of UX at AKQA NY, and was a strategy and design consultant for numerous startups. Her clients have included LG, Twitter, Verizon, EA and Friendster for whom she has created everything from retail environments to physical devices to software interfaces.

In 2017, Sherine and her AI team were recognized by MediaPost for Dakota, an AI assistant. Her human-centric approach to design has garnered additional industry awards and attention from Cannes, The Webby, The One Show, and The FWA.