The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2010 Branded Entertainment Jury

Ted Royer

Droga5

New York

Ted Royer, Droga5

Originally from Philadelphia, Ted is currently partner/ECD at Droga5 in NY.

Ted graduated from the Portfolio Center in 1995. He won more One Show pencils than anyone in history in his first year as an art director at Leonard/Monahan.

While in Saatchi Singapore he was ranked the number 8, and then the number 4 creative in Asia by Campaign Brief. Saatchi was voted the Ad Age International Agency of the Year.

While regional CD in Latin America, he was on the Ogilvy & Mather Creative Council, the youngest person ever to be in that group.

At Wieden + Kennedy his SportCenter ads became part of a class taught at Harvard about successful business relationships, the example being Wieden and ESPN's fruitful 10 year partnership. He's very proud that his ads were being shown at Harvard, a school he could have never gotten into.

At Publicis, Ted was on the Worldwide Creative Council. He ran the Sydney office or a year and then went to NY to make ads for Heineken.

Since his time helping to build Droga5, the agency was named Creativity's Agency of the year. Ted helped win Puma, Method, Activision, Rhapsody. Coke, New Museum, and Net10.

Among his nearly 100 international awards are 16 Cannes Lions (including 2 Titaniums), 18 One show pencils, 2 gold Clios and 2 gold Andys.

He's also currently finishing a book about the advertising industry, because, really, the world needs another one of those.

 

 

 

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