2018 One Show Branded Entertainment Jury

Jerry Hoak

ECD, Managing Partner

The Martin Agency

Richmond

Jerry Hoak joined The Martin Agency in 2017 after spending more than a decade in New York working at Droga5, Taxi and Ogilvy.

Recently named executive creative director at Martin, he has been helping lead the creative department to become even faster, more collaborative and diverse. He believes the best advertising respects an audience's time by delivering entertainment, utility and purpose.

His proudest advertising moment came in 2015 when the podcast Freakonomics featured his Prudential campaign in an episode titled "How to Make a Smart Ad." It was not a paid endorsement.

Despite winning the Mega Millions Jackpot in 2017, he continues to work in advertising. That's not true. He is married with two cats and a dog named Glitter. That is true.

 

 

 

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