Lotta Marlind is the creative director and partner at Garbergs advertising agency in Stockholm, Sweden. Lotta has 18 years of experience in the advertising industry. She has won over 30 prestigious international awards. Prior to becoming a partner at Garbergs she was at Mother London, BBDO Stockholm and Lowe Stockholm. Career highlights includes the launch of Supernoodles in UK, the scandinavian launch of mobile provider Three. Lotta is also the creator behind highly praised computer game/online store experience for Swedish fashion brand Björn Borg. Lotta is an avid fan of the emerging digital technologies, but she is a firm believer that outdoor is the new black.