Bruce got his start in advertising through an Ogilvy & Mather copywriter contest, which in the fullness of time led to CD and ECD positions at Scali McCabe Sloves, Ammirati & Puris, Leo Burnett, Grey, Wunderman and Ogilvy again.

For 30+ years Bruce has swung between advertising and digital/direct, horrifying direct marketers with creative based on ideas rather than proven formula, and unsettling brand people with advertising that asks for the order.

Bruce has created both famous and highly targeted campaigns for clients such as Allstate, American Express, Ameritrade, AT&T, Bloomingdale's, The Economist, Google, IBM, Jaguar, McDonald's and Hospital for Special Surgery. His work has been recognized by every major award shows from the Emmys to the Cannes Lions.

In 2012 Bruce joined with four former colleagues to start Interplanetary, which has launched integrated national campaigns for City of Hope, E*Trade, Fisher Investments, The Leukemia & Lymphoma Society and others.