From the tropics of Australia to the wilds of New York city, Genevieve is Group Executive Creative Director at R/GA. Here she's responsible for leading the brand creative for Nike, Converse, Amazon, The Honest Company and other interesting clients. Prior, Genevieve was the global lead on Booking.com at Wieden + Kennedy Amsterdam, along with project work on other great brands. She's created both amusing and serious spots of varying lengths and languages, integrated campaigns, short films, digital content series, innovative installations, music videos and more. Though she's won awards and recognition along the way, she's driven by an unflagging and somewhat exhaustive belief that her best ideas are yet to come. Her hobbies used to include crate digging for soul music, investing in tech gadgets and the quest for the perfect dirty martini, but now her hobbies are sleep and doing the bidding of her two young sons.