Senior Creative Director Morihiko Hasebe started out as a copywriter and soon saw his talent blossom in the commercial film genre, which became his main field of work. Working closely with various global clients including Budweiser, Nissan, and Vodafone, Mori puts emphasis on ensuring that projects are handled with a solid strategy backed by a multi-faced view. His efforts have resulted in many international and domestic awards. Mori has also sat on the film jury at Cannes in 2003 and at AdFest in 2005, as well as for ACC, Japan's major TVC award, in 2004 and 2005.