The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2006 Jury

Andrew Keller

Crispin Porter + Bogusky

Miami

In kindergarten when asked to draw a picture of what he wanted to be, Andrew drew a garbage man. He liked the idea of hanging off the back of a moving truck. When other kids copied him, he changed it to a mad scientist. In '79 Keller made a short film called the Demon Witch. He taped firecrackers to metal bowls and strapped them to the chests of friends for special effect. His favorite holiday is Halloween. He wanted to be a drummer. He couldn't do a drum roll. He learned to play guitar listening to Jimmy Page and Eddie VanHalen and a myriad of metal virtuosos with names like Yngwie. He studied to be a doctor. Tests revealed he should be a flight attendant, priest or advertising executive. A-dog did badly on MCATS. Andrew found his calling in advertising, 'I love to disrupt, to tap into the collective unconsciousness, predict behavior and then mess with people.' He was an English Major, became an Art Director and is now Executive Creative Director. He launched MINI in the US with 100 or so of the most talented and dedicated people you'd ever want to meet. And now leads the Burger King and Volkswagen accounts. Andrew likes to say, 'The more advertising is like rock 'n roll, the more I like it. And right now, it's a lot like rock 'n roll.'

 

 

 

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