Graduated college in 1996 with a bachelor in multimedia/business and immediately took up Art Direction work with Lowe, Lintas & Partners until the Foundation of his own agency named SLRP in 1999. After two hectic years of dedication to push the boundaries of creative work, SLRP was sold to Euro RSCG where he accepted the role as creative director for digital media. In 2002 he again became an independent contractor freelancing with several agencies while founding and running a contemporary men's fashion brand. Rasmus is today working as a Creative Director for Digital Kitchen Chicago. His portfolio counts brands such as Coca-Cola, Xbox, Georgina Goodman (Communication Arts winner), Nestlé, Nike Women (Cyber Lion and Clio winner), Playstation, Carlsberg and music artists such as Junior Senior (MTV award nominated), Aqua and Head Automatica.