Mark Chalmers is Creative Director and partner at the international, award-winning advertising agency StrawberryFrog. The agency turned seven on Valentine's Day 2006 and Mark has been an integral part of 'Pondlife' for the past six years. His work on ASICS' heritage brand Onitsuka Tiger, Hoegaarden, IKEA, Pfizer, Sony-Ericsson and Heineken have bought StrawberryFrog international recognition. A world-class agency working on pan European and global briefs, StrawberryFrog seeks to challenge the domination of advertising agency dinosaurs. Referred to as "The company that will change the way we work and live" by Fast Company Magazine StrawberryFrog leaped stateside in 2004 to open in New York City. Mark personifies the eclectic and vibrant nature of StrawberryFrog, a former architect Mark cut his teeth in advertising with UK agency HHCL where he worked on the infamous Tango campaigns of the 90s. He continues to deliver a challenging approach in global campaigns and was named the 'Godfather of Guerrilla' by the British TV Industry Awards. Mark's innovative approach to advertising has given the Frogs a well deserved notoriety in industry circles. Equally infamous are the Creative Social events co-organized by Mark. This underground institution mixes creative minds from around the world to indulge in ideas at some of the hottest locations. In 2005 advertising bible Campaign magazine recognized Mark as one of the top three creative minds in the digital marketing world. Mark represents the Frogs right here, right now for The One Show and regularly for the MSN European Creative Awards and the monthly IAB Creative Showcase.