The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2006 Interactive Jury

Piero Frescobaldi

Unit 9

London

Born in Florence, Italy, with wine making origins, Piero has studied biology in the US. In the summer of 1991 a motorcycle ride in the Tuscan hills has brought him in contact with a British film production. A fortuitous encounter that has made him drop his Biology studies and work as an assistant director for a number on international films and commercials. In 1997, Piero was pushed by friends into interactive media, starting unit9, and moving to London. There has been no looking back. The human dimension of interactive communication, the lack of boundaries of the internet, and the emotional awareness of active advertising, have quickly become his main passion and creative focus. As creative director of unit9, Piero has collaborated with agencies and brands alike on every aspect of online communication, picking a few awards along the way. He believes that great communication in all media is achieved through human environments, story telling, and dramatic rhythm. In the current crowded, hectic and loud online panorama, he is reaching for simplicity.

 

 

 

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