The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 50.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Art Direction - Single or Campaign
Points: 25.0
Making Sense of Dyslexia
Agency: Impact BBDO / Dubai Client: Sydlexia Category: Typography / Static
Points: 25.0
Kol Nokta Btefrek
Agency: Impact BBDO / Dubai Client: Law Andak Dam Category: Typography / Static
Points: 25.0
Making Sense of Dyslexia
Agency: Impact BBDO / Dubai Client: Sydlexia Category: Promotional / Posters - Series
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Film / Cinema / Fiction
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online / Short Form - Single
Points: 25.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Newspaper - Campaign
Points: 25.0
The Boys
Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Online / Short Form - Campaign
Points: 25.0
InstantDJ
Agency: BBDO / New York Client: Bacardi Category: Branded Social Post / Branded Social Post - Single
Points: 25.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
Points: 25.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Branded Social Post / Real-Time Response
Points: 25.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Campaign
Points: 25.0
Dark to Light
Agency: BBDO / New York Client: Mars Petcare / Pedigree Category: Craft - Sound Design / Sound Design - Single
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online Films & Video / Short Form - Single
Points: 25.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Points: 15.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient / Immersive / Installations
Points: 15.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Websites
Points: 15.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Digital / Websites, Mobile, & Banners
Points: 15.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive
Points: 15.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Integrated Campaign
Points: 15.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Craft - Direction / Direction - Single
Points: 15.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo Client: HP Category: Craft / Storytelling
Points: 15.0
The Boys
Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Television / Short Form - Campaign
Points: 15.0
The Boys
Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Integrated Branding
Points: 15.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Mobile
Points: 15.0
Blood
Agency: AMV BBDO / London Client: SCA Bodyform Category: Craft - Cinematography / Cinematography - Single
Points: 15.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Brand Transformation
Points: 15.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Art Direction - Campaign
Points: 15.0
The Boys
Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Points: 10.0
SAFE&SOUND Music Player
Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok Client: LMG Insurance Category: Mobile / User Experience
Points: 10.0
The Conscious Crossing
Agency: Clemenger BBDO / Wellington + Flare / Wellington Client: KiwiRail Category: Innovation in Design / Immersive Design
Points: 10.0
Social Innovation Campaign
Agency: BBDO / New York Client: Lowe's Category: Innovation in UX / UI / Cross-Channel
Points: 10.0
In-a-Snap
Agency: BBDO / New York Client: Lowe's Category: Online Advertising / Interactive Video
Points: 10.0
X-Ray Casts
Agency: Colenso BBDO / Auckland Client: Fonterra Brands NZ, Anchor Category: Innovation in Print & Outdoor / Ambient Media
Points: 10.0
Sweet Dreams
Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Broadcast / Any Length - Single
Points: 10.0
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai Client: P&G India Category: Brand Voice
Points: 10.0
GE Podcast Theater Presents: life.af/ter
Agency: BBDO / New York Client: GE Category: Online / Branded Podcast
Points: 10.0
Sweet Dreams
Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Craft / Use of Music - Single
Points: 10.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 10.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai Client: P&G India Category: Craft - Writing / Writing - Single
Points: 10.0
Swap
Agency: BBDO / New York + O Positive / New York Client: Foot Locker Kids Category: Television / Short Form - Single
Points: 10.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Editing / Editing - Single
Points: 10.0
Maps
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 10.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai Client: P&G India Category: Craft / Writing
Points: 10.0
Snickers Live
Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America - Snickers Category: Innovation in Cross-Platform / Integrated Branding
Points: 10.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai Client: P&G India Category: Online Films & Video / Short Form - Single
Points: 5.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Sydlexia
Title:
Making Sense of Dyslexia
Category:
Typography / Static
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Law Andak Dam
Title:
Kol Nokta Btefrek
Category:
Typography / Static
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Sydlexia
Title:
Making Sense of Dyslexia
Category:
Promotional / Posters - Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Publishing / Newspaper - Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Bacardi
Title:
InstantDJ
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Publishing / Trade Publication - Single or Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Mars Petcare / Pedigree
Title:
Dark to Light
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Websites
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Websites
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Mobile Advertising
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Integrated Campaign
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Craft / Storytelling
Award:
2017 Responsive Environments Silver Pencil
Points:
15.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Television / Short Form - Campaign
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Mobile
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Brand Transformation
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
LMG Insurance
Title:
SAFE&SOUND Music Player
Category:
Mobile / User Experience
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
KiwiRail
Title:
The Conscious Crossing
Category:
Innovation in Design / Immersive Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Innovation in UX / UI / Cross-Channel
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Online Advertising / Interactive Video
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Fonterra Brands NZ, Anchor
Title:
X-Ray Casts
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Johnson & Johnson
Title:
Sweet Dreams
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Brand Voice
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
GE
Title:
GE Podcast Theater Presents: life.af/ter
Category:
Online / Branded Podcast
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
Johnson & Johnson
Title:
Sweet Dreams
Category:
Craft / Use of Music - Single
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Foot Locker Kids
Title:
Swap
Category:
Television / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Maps
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft / Writing
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
