The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Ogilvy Group
Client
Title
Category
Award
Points
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential
Points: 50.0
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Points: 50.0
Burning Stores
Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Points: 50.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Craft / Illustration - Single or Campaign
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Interactive Video
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Film / Online
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Integrated Branding
Points: 25.0
One Chicago
Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Brand Voice
Points: 25.0
One Chicago
Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Reputation Management
Points: 25.0
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Mobile
Points: 25.0
One Chicago
Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Real-Time Response / Activity / Proactive Communications
Points: 25.0
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Use of Technology
Points: 25.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Digital / Social Media & Viral Marketing - Single
Points: 25.0
KFC Double Down - Sad Man
Agency: Ogilvy / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Interactive / Online
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Guerrilla Marketing
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
KFC Double Down - Sad Man
Agency: Ogilvy / Johannesburg Client: KFC Category: Craft / Writing - Campaign
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Direct
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Radio
Points: 25.0
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Publishing / Newspaper - Campaign
Points: 25.0
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Publishing / Newspaper - Campaign
Points: 25.0
Burning Stores
Agency: DAVID / Miami Client: Burger King Category: Publishing / Magazine - Campaign
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential
Points: 25.0
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Points: 25.0
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Points: 25.0
Burning Stores
Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Social Engagement / Community Building
Points: 25.0
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Extended Campaign / Posters & Ambient Media
Points: 25.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Craft / Art Direction - Single or Campaign
Points: 25.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online Films & Video / Long Form - Campaign
Points: 25.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Under 100K Budget
Points: 15.0
The Voice of Art
Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo Client: IBM Category: Ambient Media / Experiential & Installations
Points: 15.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Applications
Points: 15.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Use of Technology
Points: 15.0
Type with Pride
Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Typography / Typeface Design
Points: 15.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Experiential Radio
Points: 15.0
Astronaut
Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Points: 15.0
The Soy Sauce Prints - Flounder Fish
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Publishing / Magazine - Single
Points: 15.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online / Long Form - Single
Points: 15.0
Women
Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo Client: Forbes Brasil Category: Publishing / Magazine - Campaign
Points: 15.0
The Soy Sauce Posters - Flounder Fish
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
Points: 15.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Campaign
Points: 15.0
Bubbles
Agency: Memac Ogilvy / Dubai Client: Coca-Cola Middle East Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 15.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 15.0
Women
Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo Client: Forbes Brasil Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 15.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online Films & Video / Long Form - Single
Points: 15.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Websites
Points: 15.0
Client:
Burger King
Title:
Burger King
Category:
Penta Pencil
Award:
2018 Penta Pencil Penta Pencil
Points:
75.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Award:
2018 Interactive Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Interactive Video
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Film / Online
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
City of Chicago
Title:
One Chicago
Category:
Brand Voice
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
City of Chicago
Title:
One Chicago
Category:
Reputation Management
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Mobile
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Utility
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
City of Chicago
Title:
One Chicago
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Use of Technology
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
KFC
Title:
KFC Double Down - Sad Man
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
KFC
Title:
KFC Double Down - Sad Man
Category:
Craft / Writing - Campaign
Award:
2018 Radio Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Direct
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Radio
Award:
2018 Radio Gold Pencil
Points:
25.0
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Social Engagement / Community Building
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Extended Campaign / Posters & Ambient Media
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online Films & Video / Long Form - Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Under 100K Budget
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
IBM
Title:
The Voice of Art
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Applications
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Use of Technology
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Typography / Typeface Design
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Experiential Radio
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
DKSH (Thailand) Ltd.
Title:
Astronaut
Category:
Publishing / Newspaper - Single
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Prints - Flounder Fish
Category:
Publishing / Magazine - Single
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Forbes Brasil
Title:
Women
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters - Flounder Fish
Category:
Promotional / Collateral / Posters - Single
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Coca-Cola Middle East
Title:
Bubbles
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Forbes Brasil
Title:
Women
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Websites
Award:
2018 Interactive Silver Pencil
Points:
15.0
