The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Pet Products

Award

Agency

Client

Title

Category

Annual ID

SmartBowl Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Physical Product / Physical Product
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: Consumer - Online Films & Video / Short Form - Single
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Branded Social Post / Branded Social Post
Looking For You Agency: OgilvyOne / London Client: Battersea Dogs & Cats Home Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Feed the Good Agency: BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne Client: Mars Petcare / Pedigree Category: Consumer - Television / Commercials of Varying Length - Campaign
SmartBowl Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Use of Technology / Product & Mobile Integration
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: Innovation - Brand Transformation / Brand Transformation
Pooch Truck Agency: J. Walter Thompson Canada / Toronto Client: Walmart Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
The Lost Campaign Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: MARS Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Intellectual Property Merit Award

Ogilvy Germany / Düsseldorf

Fressnapf Tiernahrungs

SmartBowl

Consumer - Physical Product / Physical Product

IP16015M

2016 Film Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

Consumer - Online Films & Video / Short Form - Single

FI16174M

2016 Direct Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16081M

2016 Social Media Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

CSR - Branded Social Post / Branded Social Post

SM16036M

2016 Direct Merit Award

OgilvyOne / London

Battersea Dogs & Cats Home

Looking For You

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16101M

2016 Film Merit Award

BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne

Mars Petcare / Pedigree

Feed the Good

Consumer - Television / Commercials of Varying Length - Campaign

FI16154M

2016 Mobile Merit Award

Ogilvy Germany / Düsseldorf

Fressnapf Tiernahrungs

SmartBowl

Consumer - Use of Technology / Product & Mobile Integration

MO16059M

2016 Cross-Platform Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

Innovation - Brand Transformation / Brand Transformation

CP16085M

2016 Print & Outdoor Merit Award

J. Walter Thompson Canada / Toronto

Walmart

Pooch Truck

Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths

PO16171M

2016 Print & Outdoor Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

MARS

The Lost Campaign

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16184M

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