The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Retail
Award
Agency
Client
Title
Category
Annual ID
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla Category: Experiential / Customer Experience / CX
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Production Design
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla Category: Innovation & Transformation / Innovation in Direct Marketing
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste Category: Craft / Photography
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Television & VOD / Over 60 Seconds - Single
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre Category: Current Event Response
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste Category: Billboards & Transit / Series
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre Category: Craft / Data-Driven Personalization
Get Almost Almost Anything
Agency: Special / Sydney + Mediacom / Sydney + Hello Social / Sydney + Herd MSL / Sydney
Client: Uber Eats Category: Craft / Writing
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: Real-Time Data
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Gaming for Good
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Brand Building / Brand Personality
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client: IKEA Category: Influencer Marketing / Multi-Channel
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre Category: Digital & Online / Ecommerce
Window Shopping
Agency: Rethink + IKEA
Client: IKEA Category: Experiential & Installations / Brand Installations
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Creative Effectiveness / Consumer / Brand
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: UX / UI / Utility / Ecommerce
Dream Transfer
Agency: McCann / London + MediaCom / London + Weber Shandwick / London + Craft / London
Client: eBay UK Category: Experiential / Hybrid Events
The Showroom Hotels
Agency: FRED & FARID / Paris + La Redoute / Roubaix
Client: La Redoute Category: Brand Partnerships
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: Utility / Ecommerce
The Real Self Checkout
Agency: Havas / London + Havas Studios / London
Client: ASDA / Breast Cancer Now / CoppaFeel! Category: Out of Home / P.O.P. & In-Store
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client: IKEA Category: Experiential / In-Person Events
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre Category: Brand Voice
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Brand Voice
Deforestation Field
Agency: We Are Social / Milano + Dubit / Leeds
Client: Lavazza Foundation Category: Games / Gaming
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Use of Gaming as a Tool
The Friendly Break Up Collection
Agency: Wunderman Thompson / Lima + Fontenla / BUENOS AIRES
Client: Fontenla Category: Innovation & Transformation / Innovation in Public Relations
Anti High-jack Ads
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom Category: Innovation & Transformation / Innovation in Data
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla Category: Customer Experience / CX / In-Person
The Jewellers
Agency: CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney
Client: Michael Hill Jeweller Category: Online-only Films & Video / Varying Length Series
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim Category: Newspaper / Series
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: Websites / Mobile-only
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim Category: P.O.P. & In-Store / Series
BallerCard
Agency: CHEP Network / Sydney + IKEA Australia
Client: IKEA Category: Promotional / Physical Items
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre Category: Active Engagement / Call to Action
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Brand Partnerships
Mannequin Spectators
Agency: Fahrenheit DDB / Lima + Oechsle / Lima + Creasonica / Lima + Playroom / Lima
Client: Oechsle Category: Experiential / Brand Installations
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre Category: User-Generated Content
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Innovation & Transformation / Innovation in Moving Image Craft
Wear 'Em Out Store
Agency: Edelman / New York + United Entertainment Group / New York
Client: eBay Category: Events / In-Person