Paul is the Executive Creative Director at DigitasLBi, where he is apart of the Nordic leadership team, and is responsible for the creative output of the Nordics offices. The native Brit relocated to Sweden in the early 90's and has been behind some of the most recognized and award winning work for over a decade. In 2009 Paul relocated to the US where he held creative leadership positions at AKQA and KBS.

Prior to his stint in the US he worked at Åkestam.Holst –where his efforts helped the shop reach the rank of third best digital agency in the World, via the Gunn Report 2010.