Doyle Yoon (Ph. D., Missouri School of Journalism, 2003) has taught advertising courses as an associate professor at the Gaylord College of Journalism and Mass Communication in the University of Oklahoma. He developed his advertising career with the domestic clients of Ilyang Pharm. and Changwon Publishing Co. at the Daebang Communications and international clients of Nike and Gillette at LGAd for 7 years in 1990s. His research interests include brand experience, electronic customer relationship management, native advertising, social media advertising effect, and advertising information processing. His studies on perceived interactivity, brand experience and relationship building are published at the various journals on advertising and marketing communication. He served as a judge for Young Stars Competition and also gave a presentation on brand experience in the digital era as a seminar speaker at the Ad Star. He also has been serving as a judge for Stevie International Business Awards for 4 years.