Professor Hamula’s experience spans advertising sales, copywriting, and station management at radio properties in Michigan and New York. Since joining Ithaca College in 1999, he spearheaded the creation of its unique Integrated Marketing Communications (IMC) major and is the faculty advisor for the American Advertising Federation (AAF) student chapter and its award-winning team for the National Student Advertising Competition (NSAC). His published research focuses on consumer promotions, advertising management, nontraditional revenue [NTR], and branding strategies. He holds an MBA degree in Marketing from the University of Chicago Booth School of Business and BA degrees in Broadcasting and Economics from SUNY College at Buffalo.