Creative Director for Mirum Helsinki with 16 years of experience & pioneering in brand building, story-telling and concept designing calling out for brave brands ready to transform their business and find their purpose!

In today’s fragmented world my passion is to keep the eye on the big picture. To find the purpose, motivation and relevance of our actions. By helping brands to find their social and commercial purpose, we evolve and shape a narrative that creates both culture and success. This requires thinking beyond advertising, channels, technology, even executions and leads us back to people. What do they need and how our brand can fulfill their needs. Back to stellar creativity based on sterling strategic insight: what is the human challenge we can solve and transform into commercial success?

With my feet rooted firmly to the ground but head high enough to see digitalization and changes in the world are just a possibilities waiting to be acted upon.