Spotted by the Spanish Art Directors Club, Sergio began his career before even finishing his masters degree in Advertising and Public Relations.

Born in Spain, his curiosity and determination to seek inspiration outside of his comfort zone have allowed him to work for prestigious agencies in France, Spain, Belgium, UK, Switzerland, Morocco, Canada and the US. Some of these companies include Droga5 NY, Marcel Paris and Saatchi & Saatchi (in different countries).

Throughout his career, his work has helped international and local brands grow and shine. An example of this is the most recent Under Armour training gear campaign "Rule Yourself."

International accolades for Sergio include numerous awards at Cannes, D&AD, One Show and ADC, among others, as well as a Grandy at the ANDYs and two black pencils at D&AD.

Based in New York, Sergio now works at Droga5, recently named (independent) Agency of the Year by both Cannes and Ad Age.

Besides being actively involved in diverse programs that aim to improve the industry, Sergio also participates as a member in MENSA activities.