Ellen Lyse Einarsen has been a part of the games industry since 2007, and started out casting and directing the voice overs for Funcom's MMORPG "Age of Conan – Hyborian Adventures". By the time the game went live, she was associate producer, and went on to work on the game's first expansion pack; "The Road to Khitai" along with live maintenance. As a screenwriter by trade, project lead by experience, Ellen always keeps the story and characters in focus, and has done extensive research on how to evoke empathy in games. With this topic, she got a research fellow grant in 2010 from the Norwegian Film School.

Her experience in live development runs across several platforms, from MMORPGs like "Age of Conan – Hyborian Adventures", to Facebook titles like "Suburbia" and latest mobile games, with "Angry Birds Epic" and "Sacred Legends", and this has given her a great toolset for dos and don'ts in live operations. Ellen is a board member of the Screenwriters Guild of Norway, and has as a screenwriter written one produced feature film and several episodes for various Norwegian tv series. She has taught storytelling for games at three universities, and is an avid missionary for getting more women in lead positions in the games industry. She is currently working as game producer for Norwegian based start-up The Future Group, which is creating technical innovation within entertainment, encompassing both games, television, special effects and eCommerce.