Jeff Curry is a visiting professor at CU Boulder. He teaches concepting and design with a broad perspective. Jeff is exploring new dimensions of a career that spans the marketing spectrum. Most recently, he was partner and ECD for SRG in Boulder. He started with DMB&B Worldwide in Chicago, creating national advertising campaigns for Amoco and American Dairy Association. He learned the power of persuasion at Frankel/Chicago—designing massive, integrated retail programs and influential, early-stage websites for Frito Lay and USPS. Jeff then joined SRG. From brand design to new product development to advertising, he has created significant impact for Fortune 500 companies like PepsiCo, Wendy's, Starbucks, natural foods companies including Rudi's Organic and So Delicious, and large tech firms like Arrow and Level 3. Always curious, Jeff is now consulting across emerging industries. He’s exploring the fast-paced world of startups and balancing it with the slightly slower world of academia. Jeff is also a practicing fine artist. His photography, design and advertising work has garnered local and worldwide awards and recognition. He's on the board Dairy Arts Center and is actively working to connect creative and tech industries with academia to redefine contemporary art in Boulder.