Ujaya has more than 17 years of experience in the field of management, strategic 360 degree communication/ branding and social communication development. He has developed and implemented successful advertising campaigns, media & PR strategies and behavior change communication programs.

He heads one of the awarded communication group based in Kathmandu, which reinvented brand marketing in Nepal by introducing dedicated verticals specialized in Media planning & buying, Experiential marketing & Activation, Rural Communication & Visual Merchandizing, Digital & Social Media Optimization, PR & Event Management. With much new innovation to his credits, he has been able to made a name for himself in both corporate and development sector communication alike. He has assisted several brands both domestic & international to establish successfully in Nepal.

His first book, 'Brandsutra' on branding & advertising was published in the year 2015. He is regularly invited as a jury member for advertising & brand awards across the region.