2018 Young Ones Brief Jury

Cynthia Rothbard

EVP, Creative Director

FCB Health

New York

Cynthia is an award winning creative director with 25+ years of consumer marketing experience, the last 15 years focused on healthcare. She's the co-creator of the "Depression Hurts" DTC campaign for Eli Lilly's blockbuster antidepressant Cymbalta, which won over 15 major advertising awards.

Cynthia and the teams she's led have created multichannel campaigns for Fosamax, Paragard, Estring, Plan B One-Step, Hep C, and Linzess. This work has been recognized in just about every major award show, including the Clios, MM&M's, Global Awards, Effies, DTC's, and The Manny's.

Prior to healthcare, Cynthia worked on American Express, Kraft, Dawn, Pampers, Swiffer, JP Morgan Chase, Tiffany & Co., Clairol, Campbell Soup, Galleries Lafayette, Liz Claiborne, Maybelline, and Sambuca Romana; and she has directed over 25 commercials.

She's a native New Yorker and a graduate of the Art Center College of Design.

 

 

 

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