Signature3 / Hutchison Telecom
Submitted By amol ghotkar
the print campaign intends to advertise the fact that if you subscribe to Hutch,
you can get a personalised mobile number.
(1) to attract users of other telecom service providers who would have liked to switch
over to Hutch, but have not done so because of the change in number.
(2) to attract those people who want particular numbers (matching their birth date,
car number, lucky number etc) as their mobile numbers.
Please describe the technical challenges involved
in producing this commercial, design or interactive work.
Ogilvy & Mather
Ogilvy & Mather, mumbai
Amol Ghotkar, Anuraag Khandelwal
Rajiv Rao, Piyush Pandey