Creative Showcase

Signature3 / Hutchison Telecom

Submitted By amol ghotkar

Description

the print campaign intends to advertise the fact that if you subscribe to Hutch,
you can get a personalised mobile number.

Objective

(1) to attract users of other telecom service providers who would have liked to switch
over to Hutch, but have not done so because of the change in number.
(2) to attract those people who want particular numbers (matching their birth date,
car number, lucky number etc) as their mobile numbers.

Technical Challenge

Please describe the technical challenges involved
in producing this commercial, design or interactive work.

Client

Hutchison Telecom

Industry

Telecom

Agency

Ogilvy & Mather
www.ogilvy.com

Media

Print

Credits

Agency Producer

Ogilvy & Mather, mumbai

Art Director

Amol Ghotkar, Anuraag Khandelwal

Creative Director

Rajiv Rao, Piyush Pandey

Designer

Sarang Kulkarni

Writer

Devraj Tripathi

Views

135

 

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