Creative Showcase
Slimming ads / POWERHOUSE SPORTS
Submitted By Rahul Manchanda
Description
Powerhouse Sports deals in fitness equipment. The client has a single-minded objective to send a message to their customers that Powerhouse Sports can help them contour perfect figure. The campaign is focusing on the major problematic areas, and promising customers a solution.
Using an illustration to depict a human body, and an eraser as a tool had a set objective to showcase that it’s easy to get your desired figure with Powerhouse Sports.
The headline which reads ‘Life’s back’ takes the claim a step further and promises that a better life waits afterwards.
Objective
To create strong brand identity amongst customers who are looking for a solution for their obesity problem.
Client
POWERHOUSE SPORTS
Industry
Health & Fitness
Agency
Imagic Communication Pvt. Ltd.
Media
Credits
Art Director
Raju Das
Creative Director
Rahul Manchanda
Director
Sanjay Gupta
Illustrator
Joy Dhar
Innovator
Rahul Manchanda
Writer
Rahul Manchanda
Views
510