Creative Showcase
Rain / Sara Lee
Submitted By Ada Wong
Description
In Asia, a ¡¥shoe shiner¡¦ is urban slang for a brown-noser. Since Kiwi Express is a ridiculously fast shoe shiner, this campaign shows a brown-nosing employee shamelessly sucking up to his boss ¡V in no time whatsoever.
Objective
To promote Kiwi Express as a very fast shoe shiner.
Technical Challenge
The major challenge was getting the comedic timing just right through animation.
Client
Sara Lee
Agency
Grey Worldwide: HK
Media
Television
Credits
Account Executive
Danny Mok / Joanna Go / Matthew Cheng
Art Director
Sam Ip
Creative Director
Keith Ho / Paul Chan
Illustrator
Sam Ip
Writer
Paul Chan
Views
975