Creative Showcase
Will you reallly miss it? RADIO / Greater Cleveland Regional Transit Authority
Submitted By Craig Norris
Description
How do we get Clevelanders to end their love affair with their automobiles and take our client’s busses and trains instead? We create a radio campaign that celebrates the joys of driving:
Gas prices. Parallel parking. That little bit of coffee that spills when you take a fast left. Traffic cops. Traffic lights. Speed cameras. Merging. Blind spots. Bikers. Traffic circles.
Will you really miss it?
RTA. Join the ride.
Client
Greater Cleveland Regional Transit Authority
Agency
Brokaw - Cleveland
www.brokaw.com
Media
Radio
Credits
Account Executive
John McCauley, Vanessa Miller, Jena Lesar
Agency Producer
Michelle Snyder
Art Director
Steve McKeown
Creative Director
Tim Brokaw, Pat Pujolas
Information Architect
Craig Norris
Music & Sound
Commercial Recording
Writer
Mark McKenzie, Erin Pollock, Tim Brokaw, Steve McKeown
Views
412