Creative Showcase

"Summer Day" / American Lung Association

Submitted By David Harb

Description

On a gray summer day, a mother's vice influences her daughter in dark and twisted ways.

Objective

The objective was to show how a parent's choice to smoke directly affects their children.

Technical Challenge

The greatest challenge was making sure we caught the moments between the mother and daughter in an unintrusive manner. Thus, we shot the spot like a documentary and employed several continuously running cameras. The choice was quite costly in the end, but we believe it was well worth it.

Client

American Lung Association

Media

Television

Credits

Art Director

Max Gutierrez

Designer

Michael Everett Jones

Director

Max Gutierrez

Editor

Linus Lau, Rick Castaneda

Music & Sound

Adam Hawk

Producer

David Harb

Production Company

Ringleader Productions

Writer

David Harb

Views

343

 

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