Creative Showcase
"Summer Day" / American Lung Association
Submitted By David Harb
Description
On a gray summer day, a mother's vice influences her daughter in dark and twisted ways.
Objective
The objective was to show how a parent's choice to smoke directly affects their children.
Technical Challenge
The greatest challenge was making sure we caught the moments between the mother and daughter in an unintrusive manner. Thus, we shot the spot like a documentary and employed several continuously running cameras. The choice was quite costly in the end, but we believe it was well worth it.
Client
American Lung Association
Media
Television
Credits
Art Director
Max Gutierrez
Designer
Michael Everett Jones
Director
Max Gutierrez
Editor
Linus Lau, Rick Castaneda
Music & Sound
Adam Hawk
Producer
David Harb
Production Company
Ringleader Productions
Writer
David Harb
Views
343