Creative Showcase
"Man" ad / North Carolina State University
Submitted By Steve Dunkley
Description
This print ad is part of a branding effort for NC State University. The campaign also includes TV advertising, radio, Web, social media efforts and an on-campus viral campaign.
Objective
NC State University had not marketed itself in quite awhile. Misperceptions existed about what the school was actually doing today. This spot and campaign were designed to raise awareness about all the cool things that NC State University has to offer, and to seed the message that this school helps students to hit the ground running and change the world.
Credits
Account Executive
Kristi Sweeny
Art Director
Joe Tolley
Creative Director
Steve Dunkley
Designer
Andrea Dahm
Photographer
Scott Witter
Writer
Margaret Bond
Views
564