Creative Showcase

"Man" ad / North Carolina State University

Submitted By Steve Dunkley

Description

This print ad is part of a branding effort for NC State University. The campaign also includes TV advertising, radio, Web, social media efforts and an on-campus viral campaign.

Objective

NC State University had not marketed itself in quite awhile. Misperceptions existed about what the school was actually doing today. This spot and campaign were designed to raise awareness about all the cool things that NC State University has to offer, and to seed the message that this school helps students to hit the ground running and change the world.

Client

North Carolina State University

Agency

LGA
lgaadv.com

Media

Print

Credits

Account Executive

Kristi Sweeny

Art Director

Joe Tolley

Creative Director

Steve Dunkley

Designer

Andrea Dahm

Photographer

Scott Witter

Writer

Margaret Bond

Views

564

 

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