Creative Showcase

Spoken Word / Guinness

Submitted By Roger Darnell

Description

Set in an empty, darkened warehouse, a man - international musician and spoken-word artist Ainsley Burrows - appears, and begins a spellbinding, poetic performance, most of it addressed directly into the camera. "I'm on a journey," he begins. "It started 28 years, 12 weeks, 3 days, 6 hours, 36 minutes, and 14, 15, 16 seconds ago. And in this time I've come too far; too far to listen to critics; too far to consider defeat; too far to be less than great… 25, 26, 27, 28. The knocks on my journey mapped out by my scars; they're both story and proof of how I reached for the stars. My hands in the air, my feet on the floor… 41, 42, 43, 44. I'm on a journey, and it won't stop until I do… 49." The words "Reach for Greatness" then appear on-screen, before revealing a bottle of Guinness.

Objective

"What we found most exciting about Shilo was their ability to bring a real magic to every aspect of the film - live-action, design and VFX," said Saatchi & Saatchi's Govier and Slavin. "They're an unbelievable talent."

Technical Challenge

"Guinness represents greatness, and for this short film powerfully representing a person's journey toward greatness, we had a goal of making sure that every frame, every nuance, felt authentic and on-brand," Stringer concluded. "Looking at the finished result, we're extremely proud, and again, we express our deep appreciation to the creatives at Saatchi & Saatchi, and their clients at Guinness, for putting their faith in us."

Client

Guinness

Industry

Alcoholic Beverages

Agency

Saatchi & Saatchi London
http://www.saatchi.co.uk

Media

Television

Credits

Agency Producer

Andy Gulliman, Laura Mueller, Emma Wolanski

Creative Director

Tim Hearn, Dave Govier, Levi Slavin

Designer

André Stringer, Evan Dennis, Tamir Sapir

Director

Shilo

Editor

Josh Bodnar, André Stringer, Galen Summer

Illustrator

Zach Johnsen

Music & Sound

Human

Producer

Mark Hanrahan, Tracy Chandler, Lindsay Bodanza, Nina Goldberg

Production Company

Shilo at Hanrahan

Views

510

 

Share To

Related Items

Follow Us